MY RESUME

Jared Gase

UI/UX Designer
San Diego, CA
LinkedIn Profile | Printable Version

UI/UX Designer

March 2016 – Present
National University System • Education • San Diego, CA

• Lead designer for UI/ UX across all four universities and all five university affiliates 
• Collaborate across departments including creative, analytics, development, and marketing to determine site performance challenges and create solutions utilizing design thinking
• Solve site challenges with development by creating, updating, and developing design layouts resulting in better site performance, more leads, and better user experience
• Provide design and coding services for a variety of responsive, mobile friendly email templates
• Redesigned a university’s product website using UX methods and employed user centered design resulting in a significant increase in leads
• Utilize user flow methods including but not limited to journey mapping for various projects in order to better understand in order to create a better user experience
• Initiate and present new ideas to leadership in an effort to constantly improve the user experience

Outcomes and Accolades:

• NU Leads = +33% year-over-year
• CityU site RFI Submissions = +175%; Gold Award from AVA Digital in Education Institution
• NU site Conversion Rate = +85%
• Paid-Social Inquiry = +413%
• Branded Inquiry Volume = +72%
• New program finder outperforms old program finder by 64.3% with a better conversion rate of 4.7%

Interactive Designer

May 2015 – February 2016
L7 Creative • Digital Agency • Carlsbad, CA

• Solidified understanding of the importance of human-centered design and employed empathy to improve customer experience
• Solved user and business goals through user-centered design and delivered intuitive solutions for complex problems
• Collaborated with teams regarding ideation, strategy, creation, and development of products
• Created workflow and experience map diagrams based on analytics for web apps and product websites that use mobile first method
• Developed creative campaigns for various companies which resulted in collateral and assets including print mail, web banners, etc.

Outcomes and Accolades:

• Partner ESI: +55% load time, -16% in bounce rate, +25% in views
• Award from GD USA in American Web Design for Partner ESI
• Baker: +73% Leads, -162% cost-per-lead, +188% web sessions
• Award from GD USA in Health + Wellness for Eisenhower Medical

UI/Web Designer

August 2013 – March 2015
BOP Design • B2B Marketing Agency • San Diego, CA

• Created responsive user interface designs for multi-page websites while accounting for accessibility
• Conceptualized and designed web experiences and print collateral to develop corporate identities
• Collaborated with developers to build out custom WordPress templates
• Distilled client’s ideas and requirements into visual elements from conception to final product
• Created branding, UI kits, and style guides for B2B and B2C clients

Outcomes and Accolades:

• Directly designed and launched 30 WP websites
• Assisted in the design and launch of 70 total websites within two years
• Awards from Graphic Design USA in American Web Design for IXI Technology and CTK Biotech
• Award from SD AMA in New Campaign & Service Launch for Malk Sustainability Partners

Web & Digital Designer

September 2011 – July 2013
National Powersport Auctions • E-Commerce/Sales • Poway, CA

• Responsible for creative, branding, and design of print and web marketing, published magazine ads, corresponding collateral, and user interface for web and mobile sites
• Responsible for full creation of creative campaigns (idea, production, design, launch)
• Designed and coded email templates and used email platforms such as Contact Now, MailChimp, Constant Contact, and Campaign Monitor
• Provided additionally creative services including photography, videography, and video editing
• Developed file management process to better organize company projects
• Streamlined the process between design and web development by providing mockups and communicating directly with development teams during build and QA/QC

Freelance Photographer

2008 – Present
Photographer

Build relationships with clients in a variety of industries and businesses; create photographical images based on client needs including but not limited to: weddings, engagements, family and individual portraits, business headshots, landscape, real estate, architecture, scenic, nightlife, performances, events.

Clients:

• San Diego, Hillcrest, and North Park business association
• Union Tribune
• Pacific Magazine
• Cymer
• Marriott
• San Diego Tourism Authority
• Spectrum
• San Diego Brewers Guild
• And so many more

User-Centered Methods

Contextual Inquiry and Design, Competitive Research and Analysis, Heuristic Evaluation, Think Abouts, Brainstorming, Sketches, Personas, Storyboards, Card sorting, Task flows, Empathy map, Journey map, Affinity diagramming, Information architecture, High/Low Fidelity Wireframes, Paper/Interactive Prototypes,Style Guides, Web Analytics and Goal Metrics.

Tools

Adobe Xd, Sketch & InVision, Balsamiq, Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver, Adobe InDesign, Microsoft Suite, Working knowledge of HTML5, CSS3, and pattern guides and more.

User Experience Design – Certificate

University of California, San Diego Extension
Completion: 2017

Digital Art – Bachelor of Arts

University of Oregon
Minor: Photography
School of Architecture & Allied Arts
Graduation: Spring 2011

Art Gallery at University of Oregon
Lexicon Delight (Logo Parody Store)
LaVerne Krause Gallery

Telecommunications Technology – A.A.

Cuyamaca College
School of Internet Technology
Graduation: 2009

Active Member

• SDXD Meetup
• UX Speakeasy

Subscriber

Medium UX Collective Newsletter and Articles

UI Challenge

Completed a 100 Day UI Challenge and shared it on Dribbble