I designed the Craft Beer Club website based on a company whose website needed updating. This could be considered a redesign of the website. In addition to the redesign, I also put together this style guide. This guide updated the look and feel of the website. The style guide provides a modernized look with a clean and simple design. The style guide functions as a key document that helps content creators present a consistent message and identity to it’s target audience.
The affinity diagram is a business tool used to organize ideas and data. In this example, I was tasked with finding and organizing any and all problems with cell phones and then organizing those problems into groups that have that similar problem.
A user persona represents the target customer for a company. User personas help guide designers through the design process because they are reflective of the target demographic/ who the site will best help. For example, Alex “Shy Guy” Smith is quite close to the millennial generation, a generation that likely did not acquire the skills necessary to do handyman type projects around the home. Maria “Single Mom” Sanchez, on the other hand, simply does not have the time between raising children alone, working, and trying to better her future by attending school. Convenience is priority for her, something that this site can address. Scenarios such as these are appropriate to consider because they put a face to the demographic and designs can be tailored to meet their needs. For more information on the website, click this link.
A storyboard can help designers run through a “real life” scenario that a user may experience. This can help flesh out any problems that could occur. Storyboarding can also assist with step-by-step problem solving. As the designer, you are slowing down the design process and are better able to solve issues before a site goes live. Here is the script for the storyboard of a woman having a plumbing problem and how Handyman On-Demand was there to help fix her problem:
Sketching can be a useful tool in the ideation phase of the design process. This sketch assisted me in coming up with the concept for a dog daycare. What follows is the description of what is seen in the sketch as well as the value the mock company could bring to its users.