Virtual Open House Landing Page
Description
CLIENT
National University
COMPLETION DATE
Never Launched
SOFTWARE
Adobe Photoshop/Illustrator/Indesign
EXAMPLE
N/A
Summary
To reach a broader audience and more prospective students, Creative wanted to develop a virtual open house that would live on NU.edu. The content of the Virtual Open House would also be used in other channels.
Open Houses are used as a marketing tactic to acquire more leads at the end of the sales cycle and convert leads to admit and/or start. The people who attend open houses are likely already leads in the system. Marketing supports the campuses in open house efforts with collateral and channel support that includes: email, social, and web.
The overall goal was to create a digital experience that a lead/prospect would encounter at a physical event. Prospective students usually require more information prior to conversion regarding admissions, financial aid, or specific information from the faculty regarding their program of choice.
Virtual Open House Comp
Desktop/Tablet/Mobile Mockup
