Virtual Open House Landing Page
To reach a broader audience and more prospective students, Creative wanted to develop a virtual open house that would live on NU.edu. The content of the Virtual Open House would also be used in other channels.
Open Houses are used as a marketing tactic to acquire more leads at the end of the sales cycle and convert leads to admit and/or start. The people who attend open houses are likely already leads in the system. Marketing supports the campuses in open house efforts with collateral and channel support that includes: email, social, and web.
The overall goal was to create a digital experience that a lead/prospect would encounter at a physical event. Prospective students usually require more information prior to conversion regarding admissions, financial aid, or specific information from the faculty regarding their program of choice.