Variance Search Bar Test

Description

CLIENT
National University

COMPLETION DATE
April 2018

SOFTWARE
Adobe Photoshop/Illustrator/Indesign

EXAMPLE
www.nu.edu/

Summary

The idea for this project was to create several different designs for the homepage hero section and see which one preformed the best, After testing, one design would be implemented as a permanent solution.

The test was setup in Optimizely with 7 different variances:

  • Original (Button)
  • Original (Button) – Centered
  • Search Only – Left
  • Search Only – Centered
  • Search and Browse – Left
  • Search and Browse – Centered
  • Search Only – No Photo

The one that performed best and was selected as the solution was the ‘Search Only – Left’ with a 15% better conversion rate than the next best variant.

Old vs New Stacked User flows

Variances Examples

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