Application Overhaul

Summary

Tello Electric Solar wanted to have a larger presence in the solar industry in order to compete with larger, more established brands and therefore, were seeking a redesign of their website. This was achieved through employing user centered design, and UI/UX design. The process used included creating user personas, journey mapping, site navigation, wireframes, and mockups. I distilled client’s ideas into visual elements, interactive designs, and practical layouts and collaborated with developers regarding ideation, strategy, and creation of this website. As a result, I created simple and delightful experiences for customers while delivering intuitive design solutions.

Results
Tello Electric Solar is able to consistently raise brand awareness and online visibility, produce ongoing qualified leads, improve their marketing performance and protect their status of being a top home solar installer in Southern California.

+73% More Leads
-162% Lower Cost-Per-Lead
+188% More Website Sessions

Desktop Wireframes