Request For Information Form Update
Description
CLIENT
National University
COMPLETION DATE
January, 2018
SOFTWARE
Adobe Photoshop/Illustrator/Indesign/Xd
EXAMPLE
Program Detail Page
Summary
The goal for this project was to make changes to the RFI experience on NU.edu. The problem was that the RFI was two forms and needed to be consolidated into one. The goal with transitioning from two forms to one was to improve the conversion rate by 4 points. The key performance indicators are a conversion rate > 1.04%1 and an abandonment rate < 63.98%1.
Old RFI Form
RFI Mobile Mockup
RFI Form Demo
RFI Mapping
