Request For Information Form Update

Description

CLIENT
National University

COMPLETION DATE
January, 2018

SOFTWARE
Adobe Photoshop/Illustrator/Indesign/Xd

EXAMPLE
Program Detail Page

Summary

The goal for this project was to make changes to the RFI experience on NU.edu. The problem was that the RFI was two forms and needed to be consolidated into one. The goal with transitioning from two forms to one was to improve the conversion rate by 4 points. The key performance indicators are a conversion rate > 1.04%1 and an abandonment rate < 63.98%1.

Old RFI Form

RFI Mobile Mockup

RFI Form Demo

RFI Mapping

Based in sunny San Diego, California

+1 (619) 997-2058

jdgase@gmail.com