Request For Information Form Update
Program Detail Page
The goal for this project was to make changes to the RFI experience on NU.edu. The problem was that the RFI was two forms and needed to be consolidated into one. The goal with transitioning from two forms to one was to improve the conversion rate by 4 points. The key performance indicators are a conversion rate > 1.04%1 and an abandonment rate < 63.98%1.