Program Landing Page [Proposed]
The idea was to create a new layout for the Academic Programs page on nu.edu. Currently it is not easy to browse or search for programs on the website. The new page would have replaced the existing landing page with the major goal of improving the UX to increase form submissions and lead volume. With the new design, students would be able to find the program they are interested in more easily, thus motivating them to enroll. Another goal would be to bring relevant content closer to the top of the page and deliver a new way to view content via “Areas of Study”.
With the launch of NU’s program finder, this page got tabled and traffic was just diverted to that page instead.