The idea with this project was to make the program finder more user friendly. The original program finder was built and designed by programers and the original layout was hard to use. In the new layout, the area of study was added to make it easier to find the program a user was interested in versus looking under the school the program was under. Also added was the ability to select multiple options as opposed to just one, so a user could select, for example, a Bachelor’s & Master’s as the degree level.
The new program finder is outperforming the old program finder by 64.3% with a conversion rate of 4.7%