NUVHS Brand Refresh Concepts
National University Virtual High School
The goal was to bring all creative designs/layouts/campaigns in-house and not use any outside agency for work. The problem here was that the Virtual High School’s look was out dated; it relied heavily on poor quality stock photography and the colors were old and dingy. The new campaign featured talent that was casted in-house and the color scheme was up stead. We considered gender, ethnicity, and an overall style that fit well within the target audience. These are just some of the ideas while concepting for the brand refresh.