A/B Test on Paid Media Page for mobile
In the requirements meeting, the client expressed that it wanted to change a few elements of the page including: an update to the style to reflect the new NU.edu site; move the form to the bottom of the page; warm up the page; create a sticky footer with actionable hook and CTA button. Before designing, I did a deep dive into the analytics and found out the 75%-80% of traffic comes through mobile. As a result, I created a more user-friendly mobile design. Additionally, through competitive research, I found and implemented a good example of a sticky footer UI pattern and I added a few images to make the page warmer.