Multi-step Form for App-lite Product
When we launched NU’s App-Lite product back in early 2018, it was an enormous success. It simplified the overwhelming application process by eliminating unnecessary fields and pre-populating several other fields. Even with the amount of success, this page needed to be simplified in order to create a smoother user experience. To achieve this, we converted the original, long, cumbersome form into a multi-step form. Research shows that multi-step forms have a 14% higher completion rate than single-step forms. The design created makes it clear how many steps the user will experience and what to expect at each step of the process.