Craft Beer Club Website


Craft Beer Club

April 2018

Adobe Photoshop/Illustrator/Indesign/Xd

Xd Prototype


About the Service:
Our Craft Beer of the month club searches out exceptional craft beers from around the country and then delivers the monthly beer club selections direct-to-you or your gift recipient’s door. You can choose an ongoing beer club membership or Craft Beer Club gifts to ship monthly, every-other-month or even quarterly. This is a fantastic gift for the Craft Beer enthusiast in your life. Give 1 to 12 shipments and receive up to 3 bonus gifts and an additional $25 bonus with your order.

Project Description:
The purpose of this project is to overhaul the Craft Beer Club website– to create a design refresh from a UI standpoint and make it look modern and clean. The goals is to clean up the user flow and experience of the sales funnel by making the checkout/shopping cart more streamlined.


  • Beer Drinkers
  • Millennials, Generation X’ers (25-49 years old)
  • M/F, skews 53% F
  • Skews married (56%) with children (54%)
  • HHI is $50k or more
  • Majority ethnic backgrounds include Caucasian (51%), Asian-American (16%), and Hispanic/Latino (15%)
  • Some college, college degree

What is the Objective or Primary Goal of the Project:

  • Decrease Bounce Rate
  • Increase Sales
  • Increase conversion rate
  • Increase traffic
  • Increase time on site


Key Benefit:

  • Users will feel more comfortable coming to a more modern site and not bounce because of the old website’s look and feel
  • Users will have a better experience using the site and not get hung up at checkout

Old Website Design

Craft Beer Club Comp

Desktop Wireframes

Desktop Mockups

Desktop Prototype Demo

Another Laptop and Desktop Comp

Based in sunny San Diego, California

+1 (619) 997-2058